Solving Problems Every Tea Drinker Faces
20 July 2010 Issue #35:
IN THIS ISSUE:
>>Five Things to Know About "Pricey" Tea
>> Liuan Guapian Tea Pre-Launch Offer
In the June newsletter, we discussed why some green tea may seem more expensive than others. The main points can be summarized as follows:
- Few people are aware of this: Only a tiny amount of tea buds are produced each year. Harvesting takes place for six weeks in early spring. The tea plants are then being rested for the remainder of the year.
- Even within these six weeks, there is HUGE variations of quality and grades. Tea leaves harvested in the first day can be many times more expensive than those harvested in the last 3 weeks.
You can still access the newsletter here:
Tea Prices - Why Are Some Tea More Expensive?
What this means
when you buy high quality green tea - those with incredible taste and health benefits - you will come across all kinds of prices.
Stop. Take a deep breath, don't let it confuse you.
This newsletter will explain what really matters when buying YOUR best green tea in the world.
1. For most people, they simply don't exist.
For centuries, green tea buds have been prized in China and Japan for her health-enhancing benefits. Known as the "cure for all illnesses", she is widely praised by emperors, monks, scholars and physicians.
While green tea is well known, tea bud is a well-kept secret.
Despite the long history, few people outside China and Japan know they exist.
I have lived in United Kingdom for the last 14 years. I have never known a friend, colleague or even acquaintance that knows anything about her. Not outside the Amazing-Green-Tea circle anyway.
The reason is economics: these tiny tea buds cost a lot of money to acquire. They are hard to store and display. They won't pay the high rents demanded by brick-and-mortar tea shops.
You probably won't find them in your neighborhood. The best place is to get them online, probably from an online shop with close links to China.
2. They can be can be surprisingly affordable.
Today, you won't find any decent green tea below $10. Not that I am aware of anyway.
However, there are exceptions. If you are new to gourmet tea, check out this Maofeng green tea (at $6) or Silver Needle white tea (at $14).
If you are a tea beginner, and wants something that is easy to steep, while looks good, tastes good and feels good, I would recommend these two teas highly.
There are two reasons why they are the exception to the rule. Here are why they offer exceptional value at low prices.
- China ia a large country and bargains do exist. Our policy of tasting many suppliers to find the highest quality tea often pays dividends.
- As a family run business, we have probably the lowest cost base in the industry. For every $1 you spend, 60 cents or more goes towards wholesale prices. In other words, you are much more likely to get value and quality when you buy from Amazing-Green-Tea.
3. Green tea buds have many advantages.
Drinking green tea buds harvested early spring offers three advantages:
- Proven Health Benefits
It is a well established that young tea buds contain the highest concentration of antioxidants (known as EGCG) and theanine (a natural relaxant).
This has been proven time and again by numerous published studies conducted in Japan, China and United Kingdom over many years.
Best Green Tea Chemical Secrets Revealed By Study
- Multiple Infusions
The nutrition is so potent that the tea leaves can be infused 3 to 5 times while retaining flavors and antioxidants.
You get better value for money.
- Better Taste and After-Feeling
Green tea buds taste sweet and rich naturally without any flavorings. More experienced drinkers also experience floral aroma with the higher grades.
These tea buds taste sweet is because they contain a relaxant called theanine.
Many people love drinking tea because it soothes and refreshes.
Scientists say theanine induces alpha brainwaves, which is associated with a state of mind that is relaxed and yet alert.
4. Price and health benefits can be different.
Tea prices are determined supply and demand. While a more expensive tea is usually higher quality, it doesn't mean that a tea that is twice as expensive will contain twice as much benefits.
Here are some reasons why some teas are more expensive than the others:
Tea plants thrive in humid conditions. Those that grow at the mountain top are the highest quality as they get more fogs and rainfalls.
- Timing of harvests
Tea plants need to be rested to produce a good harvest.
First day is the highest quality. The earlier the harvest, the higher the quality.
- Plant part
Tea buds - those with pointed tips and unfurled leaves - grow at the top of the bush and is the highest quality.
Leaves and stems are lower quality.
5. You should start with the lowest grade, then work upwards.
Just like money can't buy love, tea does not lend herself to instant gratification.
You have to get to know her slowly. It takes time and patience.
Many people start the journey by going for the highest grade. No, you shouldn't do this. You should start with the lowest grade, then work upwards.
What beginners don't appreciate is that the higher grades are purer. The mouth feel is weaker, the aroma more delicate and perfume. If you are just starting off, you may not feel very much.
As I mention before, a good place to start is Maofeng green tea(at $6) or Silver Needle white tea (at $14).
I hope this helps? Any thoughts on this matter? Reply to this email!
Until next time.
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>>Coming Next ... A Beginner Guide to Wuyi Oolong Tea
>> Feedback: Email email@example.com
LIUAN GUAPIAN PRE-LAUNCH OFFER
Probably our last green tea pre-launch offer for the next couple of years, I would like to introduce...
Liuan Guapian Tea (Liu An Gua Pian) - Full Bodied Sweetness
If you know of anyone who say they can't taste the rich and smooth flavors of a high grade green tea, I have two recommendations.
While most Chinese green teas have a light body and subtly floral aroma that may take a beginner a few weeks to fully appreciate, the native tea plants of Yellow Mountain beg to differ.
The first is the enormously popular Taiping Houkui tea, commonly refers to as the Monkey tea. The second is this Liuan Guapian tea. also known as the Melon (seed) tea!
This is a newly launched tea, so you are entitled to a 15% Pre-Launch offer if you buy before 30 July.
How do you get the 15% discount? Simply enter promotional code guapian30 during checkout. Or click on the link below to buy. Offer expires on 30 July.
Amazing Green Tea Shop
>> Feedback: Email firstname.lastname@example.org
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